In collaboration with the Swedish E-sports Federation and Botkyrka Municipality, Arla is sponsoring the Yalla! Cup Botkyrka – an event open to all local gamers, e-sports enthusiasts, and anyone curious to experience e-sports.

On November 2nd, the Yalla! Cup will take place at the Sports Hall in Tumba, offering young people in Botkyrka (and others who wish to attend) the chance to qualify for the Yalla! Cup finals. The event promises a full day of activities, where participants can compete and have fun together. Attendees can enter the Yalla! Cup, try e-sports through Console Sport, and take part in exciting challenges and competitions with partners such as Logitech G, INET, Nordic Wellness, and LBS.

• Since our municipality was one of the first in Sweden to recognize e-sports as a sport to engage youth in community life, we fully support this initiative. Together with SESF and Arla, we aim to highlight local associations, encourage our young people to explore e-sports, and proudly represent Botkyrka in the Yalla! Cup, says Thomas Wiklund, head of the Sports & Association unit at Botkyrka Municipality.
• At Yalla!, we’re thrilled to support inclusion, inspire more people to explore Sweden’s new sport, and show how fun it can be to play together. Plus, our products are the perfect snack for gamers who want something delicious and easy to enjoy while playing,” says Frida Sääf, head ofthe Yalla! brand, Arla

The Swedish E-sports Federation represents Swedish e-sports internationally, with 25,000 members across 38 associations nationwide.

Read more about the Yalla! Cup HERE