Two of Denmark’s most iconic brands, Cocio and hummel, have joined forces in a unique collaboration that celebrates great taste – both in the wardrobe and in the bottle

Together, the two brands present a modern football jersey where sport meets street, featuring a nostalgic color palette and strong references to Cocio’s visual identity. The design is inspired by hummel’s iconic 1980s aesthetic, with wavy stripes, an oversized fit, and the historic ‘1951’ printed on the chest – a tribute to the year Cocio first hit the shelves and became part of everyday life for Danes, according to a press release from Arla Foods.

The result is a jersey with edge, culture, and charisma – brewed from pure nostalgia and created for a whole new generation.

• We are in the midst of an exciting relaunch of the Cocio brand, where Cocio has received a new logo, and the collaboration with hummel is a perfect way to make the brand more relevant to consumers. We’ve always stood for great taste – in the bottle – and now also in the wardrobe. It’s about celebrating good taste and continuing to stay relevant by tapping into the trends our target audience follows. We’re strengthening our position as a modern, iconic brand that dares to think differently and stay relevant in new contexts, says Marie Kjær Buhl, Brand Manager for Cocio in Denmark.

The new hummel x Cocio jersey was launched at an event Saturday, June 28.

You can read the full press release here.

Photo: Arla Foods