Inspired by the northern lights, Norrmejerier unveils Norrskensfil—a new generation of fil that blends creamy quality with unexpected flavor pairings.

As one of Sweden’s top fil producers, already holding five of the country’s ten best-selling fil spots, Norrmejerier is taking a significant leap to revitalize the fil aisle and surprise consumers with something truly extraordinary. The northern lights, one of nature’s most captivating phenomena, serve as the inspiration for Norrskensfil. Launching in stores across Sweden in week 7.

• For far too long, the fil aisle has remained unchanged, with products that look and taste alike. With Norrskensfil, Norrmejerier is stepping up to create a fresh kind of energy on the shelves. It’s about breaking the mold with playful and imaginative flavors, all inspired by the magic of the northern lights, says Anna Norrgård, product manager for Norrskensfil at Norrmejerier.

Norrmejerier is holding leading positions 1, 2, 8, 9, and 10 on Sweden’s list of best-selling fil products with its renowned Verum and Fjällfil brands. The nation’s top-selling fil is Verum filmjölk with blueberry flavor. Norrskensfil will launch with three enchanting combinations:

• Winter Strawberry & Frosty Lime
• Icy Peach & Polar Lemon
• Midnight Raspberry & Red Currant

Read the full press release HERE.