Companies join forces to deliver flavor solutions to the Nordic market

Procudan A/S has entered a strategic partnership with dsm-firmenich, enabling Procudan to provide value-adding flavor solutions to customers across the Nordic region, the company announced in a press release on February 18. The partnership between the two companies officially commenced on December 1, 2024.

• We are very pleased to collaborate with a global player like dsm-firmenich, which shares our vision of delivering value-adding solutions to the food industry. With more than 20 years of experience in flavors, we work every day to help our customers create innovative products and grow their businesses. This partnership strengthens our ability to further develop the market and provide even better solutions. We are already engaged in productive discussions with both existing customers and those transitioning from dsm-firmenich, ensuring they immediately benefit from this new collaboration, says Martin Jakobsen, Sales & Marketing Director at Procudan, according to the press release.

dsm-firmenich’s Nordic headquarters for its Taste division is located in Aarhus, where the company operates a wide range of activities, including sales and a state-of-the-art flavor laboratory. Here, customers can work directly with experts to develop new products, refine flavor profiles, and ensure that solutions meet market preferences.

Jacob Ravn Nielsen, Sales Director, Taste, Texture & Health, Northern Europe at dsm-firmenich, comments on the partnership:

• Although dsm-firmenich is a global company, our focus is always on the individual consumer and the importance of local preferences in nutrition, taste, and aroma. That’s why we see great potential in Procudan’s expertise, which will help ensure that more Nordic food companies—and ultimately consumers—gain access to the food technology advancements that are at the core of dsm-firmenich’s work worldwide.”

The press release also clarifies that the partnership exclusively covers dsm-firmenich’s Taste segment. The company’s other business areas will continue as usual and are not included in the agreement.

Read the full press release HERE

Photo: Procudan