Sweden’s largest health magazine has named two variants of Cultura Profibi ‘Dairy Product of the Year’ at the MåBra Awards.

Arla Cultura Profibi natural cultured milk and the blueberry-based drinkable cultured milk have been named winners in the ‘Dairy Product of the Year’ category at the MåBra Awards 2026 in Sweden.

The award is presented by MåBra, Sweden’s largest health magazine, which for the fifteenth consecutive year highlights new health-oriented food products on supermarket shelves. The winners are selected based on nominations from both consumers and producers, with the final decision made by an expert jury.

In its citation, the jury highlights that Arla Cultura Profibi is high in fibre and fermented, contains eight different live bacterial cultures, and also provides vitamin D, calcium, and protein – combined with good taste.

– This is a fantastic recognition of all the hard work our colleagues have put into creating products that make everyday life both tastier and healthier. We are incredibly proud that Cultura Profibi is being recognised in this way,” says Kristina Hammerö, Marketing Director at Arla, in a press release.

Profibi was launched in autumn 2025 and is part of the Arla Cultura® range, which also includes products such as Kefir, Onaka, and Dofilus.

By Lene Mikkelsen Walsh
Photo: Arla