During the coming weeks, around 2,500 secondary school (högstadieskolor) students will be offered free school breakfasts through Arla’s breakfast competition.

The aim with serving free breakfast is to give more students the chance to experience the benefits of eating breakfast, while allowing schools to gather insights before potentially deciding to introduce permanent breakfast service.

This is the third time Arla has organized the school breakfast competition, in which winners receive free dairy products to run a three-week breakfast trial. This year’s ten winning schools are in Angered, Mark, Norrköping, Ronneby, Skövde, Sollentuna, Stockholm, Södertälje, Tierp, and Uppsala.

• We know from both research and our own experience that breakfast can contribute to calmer classrooms, better concentration, and improved academic results. Through the competition, schools get the chance to test and evaluate how breakfast service works for them, says Erica Elfving, project manager for Arla’s breakfast competition.

The initiative comes in response to the growing number of young people skipping breakfast—a trend the Public Health Agency of Sweden says has been ongoing since the early 2000s. Since its launch in 2022, interest in Arla’s breakfast competition has increased every year, with 333 schools applying this year.

Read the full press release HERE