Arla Foods Ingredients (AFI) has launched a new campaign to inspire dairy manufacturers to create innovative high-protein products.
More than one in four consumers worldwide say that protein is the most important nutrient, according to a recent survey by Innova Market Insights, as cited by Arla Foods Ingredients.
Claus Bukbjerg Andersen, Senior Category Manager at AFI, said:
– The high-protein trend is as powerful as ever, but it’s evolving. Consumers now want high-quality, complete proteins – and they want them in products with masses of appeal. Our aim is to make it as easy as possible for manufacturers to meet these dual needs. The ‘Go High in Protein’ demonstrates how our Nutrilac® ProteinBoost solutions can help you overcome technical challenges and create high-protein dairy products that stand out in an increasingly crowded market.
The ‘Go High in Protein’ campaign showcases the Arla Foods Ingredients Nutrilac®ProteinBoost range of patented microparticulated whey proteins, which are rich in all the essential amino acids. The campaign demonstrates how these proteins can be used to create high-protein dairy products with appealing taste and texture.
At the heart of the campaign is a new virtual protein seminar, featuring presentations from expert speakers and a ‘Test your protein knowledge’ quiz.
Read more about the virtual protein seminar and the AFI campaign HERE
Photo: Arla Food Ingredients
