According to Ester Baiget, the momentum behind biological solutions remains intact, but unlocking their full potential for growth and job creation will require a break with outdated regulation.

As the world’s elite gathered this week at the World Economic Forum in Davos, Ester Baiget, CEO of Novonesis, delivered a message of pragmatism and hope. This is reported by Børsen. Baiget’s analysis is clear: the narrative around the green transition has shifted from idealistic ambitions to a hard-nosed focus on economic growth, security of supply and local jobs.

For Novonesis, a key supplier to, among others, the dairy industry, this development comes naturally. According to Ester Baiget, biological solutions (biosolutions) are precisely a catalyst for what both governments and businesses are seeking in uncertain times: the ability to produce more efficiently and independently of fossil fuels.

Need for updated regulation
A central element of Ester Baiget’s agenda is dialogue on political and regulatory frameworks. She points out that while technology has made quantum leaps, European regulation in many areas has failed to keep pace. In her view, this can create unnecessary barriers to bringing new, effective solutions to producers. She therefore calls for leadership and for demonstrating that the solutions for a more resource-efficient future already exist.

A strong business case
Ester Baiget emphasizes that companies today increasingly see responsible production as a strong business case. It is not only about the planet, but about long-term growth and the ability to attract top talent. For the Novonesis CEO, it is crucial that the business community takes responsibility for telling that story—even as the political landscape in, for example, the US and Europe continues to change.

By Maja Løvstrup
Source: Børsen
Photo: Novonesis