Arla Foods Ingredients launches new concept for healthier protein bars

Globally, nine out of ten consumers consider snacks an essential part of everyday life, and health is playing an increasingly role in their choices. In response to this trend, Arla Foods Ingredients (AFI) has developed a nutritionally balanced protein bar.

AFI is now introducing a new concept designed to accelerate the development of more nutritious protein bars – without compromising on taste or texture. The concept, Easy Bite, will make its debut at SupplySide Global, an international trade show for ingredients and nutrition innovation, taking place on 29–30 October in Las Vegas.

Easy Bite is a compact, protein-rich snack based on the specially developed whey protein ingredient Lacprodan® EasyBar. The product contains up to 40% high-quality protein in a convenient 18-gram serving, is high in fibre, and contains no added sugar, fat, or maltitol.

We created this concept in response to the key trends in the protein bar market. Taste and texture remain essential, but health is becoming increasingly important – especially among younger consumers. Easy Bite meets all these needs with a high-protein, low-fat, fibre-rich product that retains its softness without requiring a long list of ingredients. We hope it will inspire new and exciting opportunities for innovation within the protein bar category, says Peter Schouw Andersen, Senior Director for Performance Nutrition at AFI.